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Cookie Policy

Understanding how and why we use cookies to improve your experience, analyze site traffic, and deliver relevant financial information.

1. Introduction

BridgingLoans.online ("we", "our", or "us") uses cookies and similar tracking technologies to ensure our website functions correctly, to understand how visitors interact with our calculators and guides, and to deliver relevant advertising. This Cookie Policy explains what cookies are, the specific types of cookies we use, and how you can control or delete them.

This policy should be read alongside our Privacy Policy, which details how we protect and process your personal data.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or tablet when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

  • First-party cookies: Cookies set directly by BridgingLoans.online.
  • Third-party cookies: Cookies set by external partners, such as our analytics or advertising providers (e.g., Google or Meta).

3. How We Use Cookies

We categorize the cookies we use into three main groups to ensure radical transparency regarding your data:

🟢 Strictly Necessary Cookies

These cookies are essential for the website to function. They allow you to navigate the site, use our bridging loan calculators, and securely submit your quote requests. The website cannot function properly without these cookies. Because they are strictly necessary, they do not require your consent.

📊 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website architecture and ensure our financial guides are genuinely helpful.

  • Google Analytics (GA4): Tracks page views, time spent on site, and bounce rates.
  • Google Tag Manager: Helps us deploy and manage our tracking scripts efficiently.

🎯 Marketing & Targeting Cookies

We use these cookies to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. If you search for bridging finance, these cookies allow us to show you relevant information regarding our network of lenders on other platforms.

  • Google Ads: Used to track conversions (e.g., when you submit a quote request) and to serve targeted search or display ads.
  • Meta Pixel (Facebook/Instagram Ads): Used to measure the effectiveness of our social media advertising campaigns and to deliver relevant retargeting ads.

Your Consent

With the exception of "Strictly Necessary Cookies", we will only drop cookies on your device if you have provided your explicit consent via the Cookie Banner that appears when you first visit our website. You have the right to withdraw or change this consent at any time.

4. How to Manage and Disable Cookies

You are in complete control of your cookie preferences. Aside from using our on-site cookie banner, you can restrict or block the cookies set by our website (or any other website) through your browser settings.

Please note that restricting strictly necessary cookies may impact the functionality of our bridging loan calculators and your ability to request quotes securely.

  • Google Chrome: Go to Settings > Privacy and security > Cookies and other site data.
  • Safari: Go to Preferences > Privacy > Block all cookies.
  • Firefox: Go to Preferences > Privacy & Security > Cookies and Site Data.

To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.

To manage your ad preferences with Meta (Facebook), you can visit your Facebook Ad Preferences settings within your social media account.

5. Changes to This Policy

As we scale our platform and introduce new features or advertising partners, we may update this Cookie Policy. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

6. Contact Us

If you have any questions about our use of cookies or how we handle your data, please contact our compliance team:

privacy@bridgingloans.online

Written correspondence can also be sent to our Registered Office (Details pending).